Designers Don't Read

这《Designers Don't Read》在国外卖得不错，虽然名字是设计师不读书，这其实是一个调侃语。设计师一直以来都喜欢看图，不喜欢读书，读文字。但作为一个设计师来说，要激发自己的灵感，扩大自己的视野，只看图是远远不够的。这是做设计的人都应该看，也喜欢看的书。全书由几十片生动有趣的短文组成，每天花五分钟左右的时间就可以读完。这《Designers Don't Read》的简介写得不太好。反而是一个广告公司的创意总监的阅读评价更能说明这《Designers Don't Read》的特点。 The title of this book caught my attention...but the clever writing is what sold me. 这《Designers Don't Read》的书名吸引了我，但是它巧妙的写作方式才是最大的卖点。 I have been in the design profession for a long time (I am a Creative Director at a branding firm), and during my career I have definitely encountered a few too many designers that don't read nearly enough. At times I think that some don't read at all. Don't get me wrong they buy books, and subscribe to magazines...but all too often it's about the pretty pictures. 我搞设计专业这一行很长时间了，我是一名品牌公司的创意总监，在我的职业生涯中，我的确遇到很多不读书的设计者。有时我甚至认为有些人可能一点都不读书。请不要误会我，他们其实也买书，也订阅杂志，但是那大多数是因为那些漂亮的图片。 Well...Austin Howe's splendid little book does not have any pictures. What it does have is lots of well chosen words, strung together in sentences that are often funny...and also inspiring. It is a clever book that reminded me why I fell into my profession...and why I work countless hours - and love every second of it. Doing creative work requires people who are committed to ideas and know how to express them through words and images that make those ideas not only clear...but compelling, memorable, and inspiring. Austin Howe's这本非常棒的小书没有任何图片。它所有的只是大量的恰当的精选的词语，串成有趣的句子，令人受鼓舞。这是一本巧妙地书，它提醒我更热爱自己的职业，让我更夜以继日地工作，深深爱我工作的每一秒。创造性工作要求思想受束缚的人们知道如何通过语言和形象来表达自己，而这些语言和形象不仅使那些想法变得更清晰，而且具有强迫性，令人难忘，令人振奋。 Through anecdotes and quotes from a wide variety of books, Austin proves that he does quite a bit of reading himself....and in so doing I hope he will inspire young (as well as mature designers) to continue broadening their horizons...and feed their intellectual curiosity. Good design is intelligent...not just pretty. 通过一些奇闻轶事，以及对大量书的引用，作者Austin证明他自己阅读了许多书，因为如此，所以我也希望他可以鼓舞许多年轻的设计者以及成熟的设计家继续扩大自己的视野，感觉一下自己在智力上的好奇心。好的设计是充满智慧的，而不仅仅只是漂亮。 I will